Dan Ratterman of Shady Rays - Building a Value-Driven Business

 In this episode, we sit down with Dan Ratterman, COO of Shady Rays, a sunglasses company that prioritizes values and philanthropy. Dan shares how he and his brother started the company and their journey from mostly online retail to opening brick-and-mortar stores in hot markets. One of the keys to Shady Ray's success is its commitment to fair pricing and a simple return/repair policy. They don't price gouge their market like the other two major sunglass retailers and offer a no-questions-asked replacement policy for lost or broken shades, as long as you can prove proof of purchase. With their new brick-and-mortar stores, this process will be even more convenient for customers. We also learn about the company's philanthropic endeavors and how they give back to the community. Dan discusses how he manages his time, supports his employees, and walks the talk of a value-minded organization. Join us for an insightful conversation with Dan Ratterman on building a successful business with a purpose.