Navigating a shifting trade landscape | Global | Elite Business Live

In a world of shifting trade agreements and unpredictable markets, what does it really take to expand a British business globally? This powerful panel discussion from Elite Business Live 2025 goes beyond theory to uncover the real, gritty truths of international growth.

📈 Going Global: Navigating a Shifting Trade Landscape, brought together four industry leaders who’ve been in the trenches of global expansion:

• Julianne Ponan – CEO of Creative Nature, exporting to 18 countries
• Thomas Hal Robson-Kanu – Founder of The Turmeric Co.
• Shalini Khemka – Founder of E2E Exchange
• Alex Shepherd – Sales Director at Universal Partners

Hosted by Hannah Prevett, this session tackled everything from port delays and Brexit pivots to foreign exchange pitfalls, GCC expansion, and the vital importance of cultural localisation.

💡 Top takeaways include:

✅ Why agility beats scale when entering global markets
✅ How to mitigate financial risks through smarter FX and payment strategies
✅ What makes the UAE and Saudi Arabia hotspots for UK brands
✅ The real logistics behind co-manufacturing and allergen control
✅ How SME founders can access overlooked government and trade support

Whether you're an early-stage founder or an established franchisor, this session is packed with practical insights and actionable advice for going global in today’s volatile climate.

Explore more insights and events: https://elitebusinessevent.co.uk/

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