Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
Ep. 375: Are you a Content Faucet or Fountain?
Ep. 374: Personalization in Sales w/ Jordan Herelle
Ep. 373: Why Personalization Matters w/ Jordan Herelle
Ep. 372: Why you Need to Provide Massive Value to your Social Content
Ep. 371: How to Flip Negatives into Positives
Ep. 370:20 Business Problems Video Solves
Ep. 369: Where Sales People Should Use Video First
Ep. 368: This Week Challenge Yourself to Demonstrate Authentic Spiritual Courage
Ep. 367: Pandemic Opportunity: Taking you career next level
Ep. 366: You are in Charge! Your stability resides inside of you.
Ep. 365:Blessing & Curse - Sometimes Can Look like the Same Thing
Ep. 364: When To Go Old School In The New School
Ep.363: How Often Should You Send Videos To Prospects
Ep. 362: The Secret For Getting Better Marketing Results
Ep. 361: Discomfort Is A Sign That Growth Is Coming
Ep. 360: How To Use Questions To Sell Faster
Ep.359: Todd Shares His Memories Of Covering A Presidential Inauguration
Ep: 358: The "I'm Not For Everybody" Maturity Level
Ep. 357: Its Time You Test LinkedIn Lead Gen Forms
Ep. 356: Todd's Tip- How To Close More Deals in 2021
Create your
podcast in
minutes
It is Free
The Everyday Millionaire
Pure Hustle Podcast
Making Bank
The Ramsey Show
Planet Money