Experience Darden #111: Building a Better Sports Bra

Where some people see problems, other people see opportunities. We chat with Coco Woeltz (MBA ’21) and Isabelle Kayal Larsen (EMBA ’21) about Hummingbyrd, their sports bra and athletic apparel-focused venture. Woeltz and Larsen reflect upon their MBA journeys, what led them to Darden and how the venture courses and resources of the Batten Institute brought them together. Woeltz and Larsen  also share insights about the importance of friction points in the entrepreneurial journey and what they are learning as they work to take Hummingbyrd to the next level.