Marketing Consultation for a Cycling App Startup

2025-06-05

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs. If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.🎯 Topics ...

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.

We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs.

If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.

🎯 Topics include:

🔥 How to launch a SaaS product with a €20K marketing budget

📍 Why starting hyper-local can be your fastest path to growth

📢 Cold outreach, flyers, and guerrilla tactics that still work in 2025

🤝 Why micro-influencers often beat Meta Ads

🚀 How to build trust and momentum in passionate hobby communities

Perfect for SaaS founders, especially those targeting tight-knit or sport-based audiences.

#SaaS #MarketingTips #StartupGrowth #Entrepreneurship We are online:

➧ Website - https://masterful.info

➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info

➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach

➧ Instagram - https://www.instagram.com/masterful.info