Hydration Records (Ryan Hylton, Adiah, Tobi A)

Join us for an illuminating episode as we dive into the world of Hydration Records, the UK's pioneering gospel label. In this relaxed and captivating conversation, Scott engages Derrick, the creative force behind the label, to uncover the secrets behind their remarkable growth.

Discover how Hydration Records' niche focus has propelled them to new heights. With minimal competition and abundant space to thrive, Derrick shares why their unique position has sparked a devoted following. Prepare to be moved as they recount the heartfelt messages from fans who have discovered a genre of music they've never heard before.

With over 200,000 YouTube subscribers, Hydration Records has become a trendsetter in their genre, captivating listeners with their fresh sound. Explore the power of micro niches as Derrick discusses how their platform promotes and encourages artists to create within this unique space.

Featuring a range of genres including lo-fi, easy listening, rap, afrobeats, and Christian pop, Hydration Records is redefining the music landscape. Tune in to this laid-back episode and let the soothing melodies and captivating stories transport you to a world of musical discovery.

Join us now and get ready to embrace the magic of Hydration Records, the cool and innovative UK gospel label.

We talk about the idea of building a community/platform around a niche, sub-genre and promoting that community/niche before you try to promote your record label. 

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