70. A conversation with Andy Nairn, founding partner, Lucky Generals.

Andy Nairn is the author of an insightful and valuable new book, Go Luck Yourself: 40 Ways To Stack The Odds In Your Brand’s Favour. He’s also the founding partner of London’s Lucky Generals, whose clients include Amazon and Virgin Atlantic. Henry Gomez and Howard Ibach quiz Andy on his thinking about luck and brand opportunity. The resulting conversation is lively, engaging and eye-opening.