Making scents: Inside retailer Lush’s store strategy

The rise of e-commerce has meant that high street retailers are throwing down the gauntlet on creating memorable store experiences – and perhaps none have stood out more than bath bomb retailer Lush.

While famous for pioneering technology in its shops and for its ethical campaigns, its store estate has faced many of the pressures affecting the industry. Like its retail peers, it is navigating how to manage its environmental impact, deal with landlord expectations and balance costs with investment into its experiences, to name a few.

In this podcast, EG’s retail correspondent Pui-Guan Man sits down with Paul Wheatley, Lush’s global property director, to talk about how the retailer is repositioning its 928-store portfolio, its expansion plans and how it is tying physical and digital sales together.