E16 - Liz Short - 2025 Mortgage Marketing Mistakes to Avoid

We are excited to kick off 2025 for Minds of Mortgage Podcast with an exceptional first guest—Liz Short, CEO of Short Solutions! Liz specializes in helping businesses and executives optimize their people, processes, and technology, focusing on personal branding and video marketing on social media. She challenged herself to become comfortable being uncomfortable, which has led her to embrace being in front of the camera. Liz is a prime example of the power of video as a marketing tool for personal branding.

This engaging conversation thoroughly explores female leadership in the mortgage industry. The discussion highlights women’s unique challenges and opportunities, their personal experiences, and the significance of mentorship for the next generation of leaders.

Our dialogue takes an interesting turn as we champion the power of authenticity in professional branding, particularly on LinkedIn. Liz shares her journey from working behind the scenes to becoming a prominent voice in the industry through consistent video content creation, offering valuable insights for others aiming to build their online presence.

We examine the evolving dynamics of marketing within the mortgage industry, challenging traditional approaches and presenting fresh perspectives on what will be effective in 2025. We highlight the importance of genuine connections and explain why certain outdated marketing tactics should be abandoned.

Furthermore, we discuss the role of technology, artificial intelligence, and social media in shaping the future of the mortgage industry, stressing the need for adaptation and innovation. We explore why some organizations thrive while others struggle to keep up with change.

The episode concludes with an insightful discussion on the value of cross-functional expertise in mortgage leadership. We emphasize the growing importance of “translators”—professionals who can bridge the gap between different aspects of the business, including sales, technology, and process implementation.