Scrolling TikTok on Company Time! Live Panel Q&A at Coolibah Downs Private Estate

Welcome to Episode 59  of the Wed.Co Podcast. Today, Toga sits down with Mandi from ⁠Ivy and Bleu⁠ and Alina from ⁠Coolibah Downs Private Estate⁠ for a live panel discussion about trends in the Wedding Industry and how we see 2025 evolving.

In this conversation, Mandi discusses the evolution of the Wedding Collective, emphasizing the importance of networking, community building, and adapting to current trends in the wedding industry. We highlight the challenges faced by vendors, particularly in relation to budgeting and client expectations, and stresses the need for cohesive collaboration among wedding professionals.

The discussion also delves into effective social media strategies, particularly the shift towards TikTok, and the significance of branding and marketing in today's competitive landscape.

In this conversation, the speakers discuss the evolving landscape of social media and its impact on the wedding industry, particularly focusing on platforms like TikTok and Instagram. They explore the effectiveness of Meta ads for client acquisition, the importance of Google advertising, and the challenges of balancing retail and event marketing.

The discussion also highlights the significance of outsourcing content creation and the role of education in improving marketing strategies.

Takeaways

• Open days are not just about sales; they're about networking.
• Building relationships with vendors is crucial for success.
• Floral trends are shifting back to more budget-friendly options.
• Venues need to adapt their aesthetics to current trends.
• Collaboration among vendors enhances the overall client experience.
• Social media presence is essential for modern wedding businesses.
• Meta ads can significantly boost visibility and bookings.
• Branding should reflect the unique identity of the business.
• TikTok is becoming an important platform for reaching younger clients.
• Social media habits are changing, especially among younger demographics.
• Intentional content creation is crucial for engagement.
• TikTok serves as a powerful subliminal marketing tool.
• People are more likely to book vendors they feel a connection with.
• Google advertising remains relevant despite the rise of social media.
• Outsourcing can enhance efficiency in content creation.
• Team dynamics play a vital role in successful marketing efforts.
• Prioritizing marketing efforts is essential for business sustainability.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.  

Stay connected with us on Instagram at⁠ @wed.copodcast ⁠and watch all your favorite wedding professionals on our YouTube channel ⁠@wed.copodcast⁠.  

Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.  

Join us for our next episode on the⁠ Wed.Co Podcast⁠, where we continue to explore the 

mesmerizing and ever-changing landscape of weddings.  

Toga xxx