On today’s episode of Open Source Selling, Mike and I discuss the value of elevating your team to the status of trusted advisor, because in enterprise selling, real success depends on the sum total of your team. There are too many moving parts for any one person. In enterprise sales, what may start with early alignment to an individual quickly moves through a department and then across an entire organization. As Mike puts it, “it’s not about selling the software, its about selling implementation, adopt...
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