Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done!

In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo.

We discuss the following:

• The role and importance of marketing operations 
• What marketing metrics to measure for success
• Measuring against 'what if we did not do any marketing efforts?'
• Trends in Martech for 2021
• The importance of marketing attribution

LinkedIn Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso/ 

Website Amazon Web Services: https://aws.amazon.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl