How To Keep Welcome Journeys Simple, Yet Effective

What does a great welcome journey actually look like — especially when you're juggling a hundred other priorities, working across siloed teams, or building things from scratch?

In this episode, public fundraising consultant Sarah Goddard joins host Simon Scriver to explore the reality of supporter onboarding — and how to make it work in the real world. They chat about the tension between simplicity and personalisation, what to do when you don't have a central journey in place, and how to move supporters from one-off moments into deeper, long-term engagement.

They also unpack the idea of "transitionary journeys" — that tricky space between a big campaign or event and your wider charity comms — and why it's so often overlooked.

Whether you’ve got a robust welcome strategy or you’re just trying to make sure someone gets a thank-you email, this episode is packed with thoughtful, practical insights for fundraisers at every level.

 

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