Marketing Feature Films for Hollywood Studios [Xaypani Baccam]

Episode 87. Today we are joined by Xaypani Baccam. He is a man of many hats. Xaypani is an actor, writer, producer and more recently has been working in film marketing. He has tested movies for all the main studios, including films like, Green Book and Bohemian Rhapsody. He talks to us about the importance of testing movies with live audiences before they are ever released to the public, some of his bad audition stories and how Hollywood has evolved for people of color.