Bud Light executives have kept the identity of the marketing firm responsible for their partnership with Dylan Mulvaney hidden. Even though Bud Light announced the dissolution of their partnership weeks ago...Bud Light chose to keep the marketing firm anonymous.
Over the weekend...internal staffers at Captiv8 spoke with the New York Post and revealed their firm was responsible for linking Bud Light with Dylan Mulvaney. We react to this report from the New York Post...and the admitted panic amongst employees at Captiv8. We look into the history of Captiv8...and explain why this association with Bud Light could damage the company.