Entrepreneurs Roundtable: Marketing for Small Businesses

This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.

 

- Chapters - 

00:00:00 Introduction and Background

00:07:44 The Attention Economy

00:09:02 Unify Your Marketing Voice

00:13:44 Balance Between Branding and Performance

00:20:08 Competitive Audits and Analysis

00:25:39 The Affect of Influencer Marketing

00:34:28 Enhancing Customer Experience

00:36:07 Marketing Mistakes

00:39:39 QA & QC for Marketing Process

00:42:46 Emerging Strategies

00:45:38 Closing