Gather Feedback With Regular Mystery Shops | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

When I asked some businesses how they're doing, they'll say, "Oh, our customers love us." And I always have to say, "Well, how do you know your customers love you?" "Oh, because they tell us." But you know, I don't really care about how your customers, your loyal customers feel about you. Ultimately, what you care about is, how does a new customer feel about you. And that's why you need to inspect what you expect. So if you are training your employees, and I hope you are, whether you're using my Sales RX, online retail sales training program, or you have one of yourself. You want to hire a mystery shop company and do mystery shops a couple of times a month so that you know exactly what's going on. And the mystery shop gives you peace of mind. You know what an average person who doesn't know your brand is experiencing. And that's my point to you today. That regular mystery shops tell you how well you're doing much more than loyal customers who sing your praises.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!