Bermuda Tourism Authority

Listen in to find out more about the Bermuda Tourism Authority with CEO Tracy Berkeley and COO Erin Wright as they explore the business of tourism, offering insights on industry trends, growth strategies, and the future of travel.

 

Tracy Berkeley, CDME, became the first female CEO of the Bermuda Tourism Authority in March 2023. With over 20 years of experience, she has held key leadership roles in various industries, including insurance, hospitality and healthcare. Tracy is known for her strategic thinking, collaborative leadership, and commitment to community service. She has played a pivotal role in shaping the BTA and is dedicated to fostering Bermuda’s growth as a premier destination. Tracy is a proud mother of three.

 

Erin Wright serves as the Chief Operations Officer for the Bermuda Tourism Authority, responsible for operations, finance, and research & business intelligence for the organisation. At the BTA, Wright and her team manage the organisation's day-to-day operations and provide insights and intelligence to shape the island's tourism strategy and measure its success. Prior to joining the BTA in 2014, Wright worked for the Bermuda Hotel Association and Bermuda Tourism Board. Her career has included extensive experience in tourism, research, technology, operations, privacy, and marketing.

 

Sponsor – BTA

https://www.gotobermuda.com/bta