SEO trends for agencies with Gwen Beren

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In this episode I sit down to chat with Gwen Beren who is the CEO and Founder of Illuminous Marketing, a firm focused on SEO and content marketing. She is also a partner in The Click Collective Agency which offers comprehensive web development, branding, and marketing services. Gwen is a voracious consumer of content and all things SEO related. She has a certification from MIT's Sloan School of Management in AI Applications for Business and is currently pursuing renewing her Google Analytics certifications. In this episode we chat about the ever evolving topic of SEO and how it is important for agencies to stay on top of changes to separate themselves from those offering generic and outdated SEO.

Check out Gwen's article on Projecting Your Return on Investment from Marketing:

https://illuminousmarketing.com/creating-marketing-goals-based-on-numbers-part1/

 

Hosted by: Julia McLaughlin