Season 2 - Episode 18 - Russell Hornsby-Clifton (Advisory Board Member, Inicio AI) : Keys to business acceleration and scaling a Fintech business

Russell is an experienced senior leader with a proven track record of successfully building business, managing change, developing individuals and leading global projects. Expert in transforming struggling operations by redesigning and achieving organisational goals. Holder of the Institute of Directors Certificate in Company Direction and full Member of the IoD.

Equipped to deliver effective solutions through unique insights from a diverse career as a CEO and Board Director, Entrepreneur, Regulator, Senior Compliance Executive, Army Officer and Barrister who has operated in over 50 jurisdictions, usually in, incredibly challenging conditions. An Executive Coach with a passion for combining emotional intelligence and behavioural science with military discipline to produce results under fire, leading from the front.

In this episode, Russell shares with us the keys to a successful scale up, especially within Fintech from an early-stage startup to a high-growth business. He discusses what are some of the most common challenges Fintech companies face in the initial stages of growth, and how to overcome these obstacles.

We also discuss the importance of market fit in the early stages of scaling, and what are some indicators that a fintech business is ready to accelerate its growth, together with how fintech companies should approach customer acquisition and retention.

Russell also shares his insights into how fintech companies can structure their funding rounds to maximise growth potential.