Rebuilding a Business with AI and Global Talent | Lazy Leverage #52

From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS.

TIMESTAMPS

(00:39) Introduction and Guest Welcome

(01:20) AI in Personal & Professional Life

(06:50) Voice Technology and Content Creation

(10:35) Buying Back the Business

(13:28) Hiring and Leveraging Global Talent

(20:28) Architecting Workflows with AI

(26:45) Value Proposition and Membership Benefits

(30:59) The "Smart, Hungry, Coachable" Framework

(37:42) Remote Work and Context Building

(40:17) Global Talent Pool Insights

(45:08) Team Development

(49:10) Content Strategy

(51:03) Wrap up and Contact Information

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Connect with ⁠Cathryn on X⁠, sign up for ⁠her newsletter⁠, or visit ⁠her store⁠.

Stay connected for more insights and strategies by following:

Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠