EP 103: From Tutor to Marketing Extraordinaire - Caroline’s Journey

In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor.

 

Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps.

 

They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including shifting the focus from self-promotion to student benefit.

 

They also delve into the role of consistent branding, the significance of community and accountability in business growth, and the impact of confidence and mindset in achieving entrepreneurial success.

 

Join Helen and Caroline as they offer actionable tips and inspiration for educators and entrepreneurs looking to scale their businesses.

 

00:34 Introducing Caroline and Her Business Journey

 

01:43 From Teacher to Business Owner: Caroline's Transition

 

02:34 Scaling Up: From One-to-One to Group Tuition

 

05:17 Marketing Strategies and Overcoming Challenges

 

08:02 The Power of Social Media and Canva Mastery

 

11:56 Exploring Different Marketing Platforms

 

18:06 The Importance of Community and Accountability

 

25:52 Mindset and Self-Belief in Business Growth

 

32:44 Conclusion and Final Thoughts

 

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Check out Caroline's website here: https://www.biosheps.co.uk/ 

 

Connect with Caroline on Instagram: https://www.instagram.com/biosheps/ 

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community