Ep 43: Rebrand Breakdown: How to Know When it’s Time for a Glow-Up

2025-04-09

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In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens are asking the question that keeps brand owners up at night: “Do I need a rebrand... or do I just want to cut my bangs and move to another country?” (Spoiler: maybe both.) This episode is all about the rebranding era—from tiny tweaks and font facelifts to full-blown identity overhauls. We spill on the signs it’s time to evolve your brand (like when your logo gives ‘Microsoft Paint, circa 1997’), dish out cautionary ...

In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens are asking the question that keeps brand owners up at night: “Do I need a rebrand... or do I just want to cut my bangs and move to another country?” (Spoiler: maybe both.)

This episode is all about the rebranding era—from tiny tweaks and font facelifts to full-blown identity overhauls. We spill on the signs it’s time to evolve your brand (like when your logo gives ‘Microsoft Paint, circa 1997’), dish out cautionary tales (looking at you, Tropicana), and preach the gospel of doing it right the first time. Liz even confesses her own junior high track meet sabotage stories. (You’ll understand.)

Whether you’re craving a fresh vibe or just sick of looking like every other home contractor with a house-shaped logo, this episode is your permission slip to rethink your brand—boldly and strategically.

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