Placing the idea that anything is possible at the heart of the business - with Sam Fenton-Elstone

How do you set the ethos of your entire business just from its name?

Sam Fenton-Elstone is CEO & Co-Founder at Anything is Possible. He’s grown his agency to 65 people in just 6 years, winning almost 40 awards along the way.

In this episode, Sam shares how he:

• Embeds the idea that ‘life is better when anything is possible’ across every aspect of the business 
• Gets the right balance between having structure and boundaries, and granting autonomy
• Sets the business up so autonomous team members can make good decisions as quickly as possible - and so the business benefits from collective intelligence
• Constantly strives to build a better, more exciting, more inclusive agency compared to the norm
• Runs the business like a university with a disproportionate spend on L&D and a strong Alumni network
• Encourages everyone to push themselves forward in a way that’s right for them - enabling the team to collectively operate at their highest possible output 

Sam isn’t interested in Anything is Possible becoming a big agency. Instead, he wants them to be a great agency with everyone doing their best ever work whilst there.