In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced at Connections a decade ago. With an extensive background in marketing and IT, Lukas discusses the dilemma of "Build it or buy it?" when thinking about CDPs. Listen to learn how he transitioned from working at Salesforce to now leading a global team talented engineers and architects for the world's largest shipping and logistics company.