From Redundancy to Global Business: How Beatrice Built HeyDoodle While Raising Three Kids

2025-05-27

In this episode of the Working Mumma podcast, Carina O’Brien chats with Beatrice Toh, mother of 3 and founder of Hey Doodle. Beatrice shares how a career pivot during COVID turned redundancy into opportunity, sharing very openly her experiences of building a global business from her kitchen table, and what it’s really like managing the juggle of entrepreneurship with three young kids. Beatrice opens up about the raw realities of business and motherhood, between nap times, during night shifts, the skipped mat...

In this episode of the Working Mumma podcast, Carina O’Brien chats with Beatrice Toh, mother of 3 and founder of Hey Doodle.

Beatrice shares how a career pivot during COVID turned redundancy into opportunity, sharing very openly her experiences of building a global business from her kitchen table, and what it’s really like managing the juggle of entrepreneurship with three young kids.

Beatrice opens up about the raw realities of business and motherhood, between nap times, during night shifts, the skipped maternity leave, and the joy of watching her kids thrive alongside her brand.

Today, Hey Doodle is stocked in over 850 stores and is expanding internationally, all while staying true to the values that matter most: family, creativity, and fun.

Beatrice’s story is raw, real, and full of helpful insights for any mum dreaming of more, whether it’s flexibility, creativity, or starting your own business.

Episode links

Check out HeyDoodle website or connect on Instagram @heydoodle_

Connect with Working Mumma on Instagram @workingmummacommunity or LinkedIn and check out the website for free resources.

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