How to Align Your Team in a Turnaround

In nearly every turnaround I’ve led, there’s one consistent truth — the old rules no longer work.
But the team? They’re often still playing by them. When your company enters a downturn, everything shifts — cash is tighter, priorities change, and urgency goes up tenfold. But if your people are still operating like it’s business as usual, you’ve got a serious disconnect. And that’s dangerous.