97. How to Showcase Your Client’s Transformation to Book More Photography Clients with Sara Gillis

As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition. 

In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors. 

Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.

What we cover: 

• How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product? 

• Where do we value putting our money and what that value means for everyone else? 

• Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.

• How we can use AI as a tool to help improve our writing and ideas 

• You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work

Connect with Sara: 

Website: https://whatsarasaid.com 

Instagram: https://www.instagram.com/hellosaragillis/ 

Copywriter on Call Podcast: https://whatsarasaid.com/podcast 

 

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