Why is golf equipment so expensive?

2024-01-25

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New drivers, irons, putters – the big equipment brands are launching their latest products and the prices may not be for the faint-hearted. It doesn’t matter how you dress it up, £500 is a chunk of change for a new driver and a through-the-bag set will run into thousands. What goes into the pricing? Is it about profit or is the technology, research, and effort that goes into making new clubs worthy of our investment? Tom Irwin and NCG equipment editor Hannah Holden have been at The PGA Show, in Orla...

New drivers, irons, putters – the big equipment brands are launching their latest products and the prices may not be for the faint-hearted.

It doesn’t matter how you dress it up, £500 is a chunk of change for a new driver and a through-the-bag set will run into thousands.

What goes into the pricing? Is it about profit or is the technology, research, and effort that goes into making new clubs worthy of our investment?

Tom Irwin and NCG equipment editor Hannah Holden have been at The PGA Show, in Orlando, scouting out the newest releases. They discuss what’s been going on in Florida and answer the $64,000 question all club golfers have about new gear.

Hannah’s also got some great tips on whether it’s worth buying new equipment every year and reveals some budget options for those who don’t have lots of money to spend.

Tom and Steve also talk about Nick Dunlap’s incredible victory as an amateur on the PGA Tour and we discuss Hailey Davidson becoming the first transgender golfer to win a professional tournament.

From The Clubhouse is produced in association with the TaylorMade TP5 golf ball

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