Break Six Rules to Sell More Bands

How do you add excitement to the men’s band category? By breaking all the unwritten rules that keep your band showcase boring and your sales disappointing. In this podcast sponsored by Benchmark, we discuss the six rules of the men’s band category and how you can break them to make men’s bands a profit center in your store and attract a new generation of consumers who are less tied to tradition and more interested in personal expression. Benchmark is a USA based manufacturer located in Tuscaloosa, Alabama. Benchmark was founded in 1973. Benchmark precision manufactures all precious metals and select boutique contemporary metals. Benchmark focuses on design, speed of delivery, ease of use and strong marketing support. Benchmark uses recycled precious metals.