How to Make Authentic Business Videos: Pat Taggart: Pat Taggart

Overcoming camera anxiety to boost confidence Why corporate videos fail: The Power of Unscripted Content

Episode 241 (Pat is based in Philadelphia)

In this conversation, we explore..."

1. The Pitfalls of Traditional Corporate Videos – Why scripted corporate videos often fail to connect with audiences.
2. The Power of Unscripted Content – How authentic storytelling makes business videos more engaging.
3. Overcoming Camera Anxiety – Why people freeze on camera and how to help them relax.
4. The Purpose of Business Videos – How to create videos that solve problems or seize opportunities.
5. The Role of Storytelling in Recruiting Videos – Why showcasing culture honestly attracts the right employees.
6. What Makes a Business Video Effective – Tips on video length, engagement, and editing.
7. Why Over-Preparation Hurts Video Authenticity – The benefits of trusting the process and allowing natural conversations.
8. How to Use Video to Improve Hiring and Retention – Filtering candidates through transparent company culture stories.
9. The Importance of Editing in Business Videos – How to refine hours of footage into a compelling final cut.
10. The Human Element in Video Marketing – The role of humor, music, and emotion in making content memorable.

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About out guest, Pat Taggart:

Pat has been creating authentic, unscripted content for business for 23 years. He detests the traditional corporate videos and his goal is to create the polar opposite. You can learn more about Pat and his video services at 

https://www.skybluecreative.com/

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Key Learning Points 1. The Problem with Traditional Corporate Videos

• Corporate videos often feel scripted, unnatural, and intimidating.
• Employees struggle to sound genuine when reading a script.

2. The Power of Unscripted, Authentic Content

• Genuine conversations help businesses tell better stories.
• The best videos mine existing stories instead of forcing a narrative.

3. Overcoming Camera Intimidation

• People dislike hearing their own voices and seeing themselves on video.
• The solution: stop consuming your own content—it’s for the audience, not for you.

4. Video’s Purpose in Business

• A video should solve a business problem or capitalize on an opportunity.
• If it doesn't achieve these goals, it's not worth creating.

5. The Importance of Storytelling in Recruiting Videos

• Culture stories should come from employees, not just leadership.
• Highlighting who isn’t a fit is just as important as attracting the right talent.

6. How to Make a Business Video More Engaging

• Keep it as short as possible without losing the message.
• Use bloopers and humor to make content feel more human.
• Music plays a key role in setting the emotional tone of a video.

7. Why Over-Preparation Hurts Video Content

• The more someone prepares specific lines, the more robotic they sound.
• The best content comes from spontaneous, real conversations.

8. The Role of Editing in Crafting a Strong Message

• A successful two-minute video might come from hours of footage.
• Editing ensures only the most compelling moments remain.

9. How Videos Can Improve Employee Retention

• Accurately showcasing company culture prevents bad hires.
• Transparency helps employees self-select the right workplace.

10. Simple Ways to Improve On-Camera Performance

• Positive reinforcement helps subjects relax.
• The interviewer’s energy influences the interviewee’s energy.

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Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/