#11: How Sonal Haria of Canvas Cosmetics Has Harnessed The Power of Organic Growth (Kenya)

S2E4: In today’s episode, host Paula Rogo is in conversation with Kenya’s Sonal Haria, the co-founder and CEO of Canvas Cosmetics. This homegrown makeup brand is a trendy, sophisticated line of high quality cosmetics made for women of all personalities, skin tones and skin types. Sonal, a serial entrepreneur, has been able to grow it into one of the most exciting indie makeup brands in Kenya, while also expanding it to international markets in Dubai and the UK.

 

Canvas Cosmetic customers are loyal! And with the company maintaining a 70%(!) customer retention rate, Sonal and her team must be doing something right!

 

“I wanted to create something that I would want and that I would want to buy!”

 

In this episode, we also talk about:

• Building a local Kenyan brand made for the world
• How she retains customer loyalty
• How she successfully launched a new product amid Covid-19
• Believing in yourself and finding work-life balance

Connect with Sonal

• Canvas Cosmetics: https://www.canvascosmetic.com/
• Canvas Cosmetics Instagram: https://www.instagram.com/canvas_cosmetics/
• Sonal Haria’s Instagram: https://www.instagram.com/sonalharia/

Connect with me (Paula)

• Twitter https://twitter.com/kalibawse
• Instagram https://www.instagram.com/kalibawse/
• I Have No Idea What I’m Doing instagram https://www.instagram.com/africanwomeninbiz/
• I Have No Idea What I’m Doing Facebook group (highly recommended) https://bit.ly/3dXScJ2

 

This podcast episode was produced by Kali Media