Scaling with Smarter Marketing: Paid Ads, AI & Profit-Driven Strategy

In this episode of Business Uncut, Reuben teams up with digital marketing expert Sam Barnes from Fourth Wave Digital to unpack how businesses can scale faster and smarter using paid ads, AI, and data-driven strategies. From cost-per-lead to automation and lifetime value, they dive into the real levers that drive sustainable growth — not guesswork. Whether you're starting from scratch or stuck on referrals, this episode is your roadmap to building a scalable, profitable, and modern business.