Pure Fishing is the parent company that houses brands like Abu Garcia, Berkley, Fenwick, Fin-Nor, Hardy, Johnson, Mitchell, Penn, Pfleuger, Shakespeare, Spiderwire, Stren, Ugly Stick, and Van Staal, and in this episode of the Rod Cast, President of Pure Fishing North America Dave Bulthuis joins the Fishing Professor to talk about these iconic brands. In addition, the Professor takes a long drink of Pinhook Bohemian Bourbon High Proof and counts down his top ten grouper lures.