In this episode we dive deep into what does it mean to be a creative entrepreneur as an Estonian in New York? How did Valev reach to the point so that he found his own branding and consulting company in one of the biggest metropolitan cities in the world? What role did Estonian Culture Days, as well the Finnish Kalevala musical production and the Singing Revolution musical project play in his work?
What are the most crucial things online businesses should think about at the moment? He also gives a...
In this episode we dive deep into what does it mean to be a creative entrepreneur as an Estonian in New York? How did Valev reach to the point so that he found his own branding and consulting company in one of the biggest metropolitan cities in the world? What role did Estonian Culture Days, as well the Finnish Kalevala musical production and the Singing Revolution musical project play in his work?
What are the most crucial things online businesses should think about at the moment? He also gives a little lesson of the digital boosting of your company during hard times and gives us several tips how to still come ahead as a winner on the other side while helping people and giving massive value. A truly inspirational episode with some massive valuable gifts as well. Valev gave away some additional digital tips and tools in addition to a free consult from 20 min to an hour - completely for free! Check it out in the episode's notes!
To support this Podcast - please share, like, review and download it. All comments, ideas and support is welcome!
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Check out the first episode with Valev Laube here:
Summary of the second episode:
02:49 History of the involvement with the Estonian Culture Days in New York crew
05:00 Kadri Napritson's (now Kadri Napritson-Acuna) resurrecting the tradition
06:05 Case study for my own business
06:32 Seto cultural traditions performing in New York
07:10 Kadri – found out about Valev's violin skill
08:23 Started with the help of Social Media and turned into doing so many things
08:50 Kadri worked on getting the grants for the performers
09:57 Diina Tamm choreographed the modern dance weaved in with the traditional Estonian folk dances
11:00 Jamming in New York with all the creatives during the Culture Days
12:34 Collaborating as an Estonian
13:32 In NYC you have to brag a bit about what you do to be noticed instead of being shy
13:53 Kalevala production's story
16:30 How the performance industry in NYC works
17:44 Musical about the Singing Revolution
18:35 Brand manager, web designer and Social Media strategy and plan with community creation
19:30 Productions have different length
20:11 Story for American culture about the collapse of Soviet Estonia
20:41 Family values and the perseverance of the Estonian culture
23:41 Production launch dates
25:00 Core values
26:04 How to protest peacefully
26:30 Tell the story of culture through the musical
27:00 Small business world steps to go digital
28:02 What is VL studios
28:20 Complimentary consultations offer to listeners – 45 min – 1 hr consultation (check the link below)
29:03 Branding, web presence – how can you improve it on your own?
29:19 First - where does your impound traffic come from?
29:52 What are the first contact points with the client?
30:05 Restaurants – YELP or Google mMap and then website
30.25 Contact starts
30.38 Where does your community mostly hang out?
30.53 Become the leader of a community
31:08 Outreach channels – how to satisfy your community
31:34 Social Media 80/20 rule
31:43 80% should be authentic content
32:08 Need to show you care about them
32:20 Only 20% advertisements or business related
32:33 In a newsletter – share my tricks and tips – help restaurants to increase their presence
33:08 Update your information online!
33:34 Experience – what does your website look like? Lets check it out (check the video version of this Podcast on You Tube)
34:20 Zoom out 50% and see what is left
34:59 VL Studios example
35:32 What are your elements which make people stop scrolling – visual intrigue or big headings?
36:25 Example The Viking Beauty Secret's page
38:03 Screenshot of your whole site
38:31 Zoom out and see what is left
39:19 How to build your story and share it online?
39:39 Create visual rhythm, check it - how does it work?
40:12 What is holistic branding?
40:19 I want to explore your brand
40:33 Call to action
41:06 Booking portal set up for people as part of it
41:50 Do not want to just generate good looking sites – I love more hands on experience
43:11 Custom built experience
44:21 How to build a website where people will want to come back to?
45:11 Media example
45:36 How to automate some of these tasks?
46:20 What VLS studios does?
46:47 Look into habits and behavior of the visitors
47:38 How we can eliminate technical barrier people have?
48:21 Encourage live interactions through the digital presence
48:44 Lots of innovation in technology
49:06 Dance of the masculine and feminine
49:21 Differently, softer – the feminine
49.54 Certain industries need more frigid systems and structure
50:11 Others need different
50.37 Male therapist – more appeal for men
51:02 Personal language and trust
51:04 User experience and the visual flow creates the trust
53:01 What would be Valev's legacy?
53:32 As a persona out there even though a lot mostly behind the scenes
54:13 Most of my clients I am proud of what they represent to be positively impacted
55:38 Set in motion some wheels
56:08 Live a life you do not regret!
56:39 Creating these brand experiences – it is never just a logo – it is an experience – impacts people
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Check out the complimentary session with Valev here:
Make a note that you are a listener of the Abundance in Action podcast and you would love to have the promised session - from 45 minutes to an hour as promised in the podcast.
Check out more about Valev here:
Valev Laube:
Facebook
Personal website
The VL Studios
Check out also this amazing project where Valev is a brand manager:
Singing Revolution Musical
Check out the amazing gift Valev shared with our listeners and viewers "Resources to help your online brand and business" here:
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Crystal Ra Laksmi-Ditton & Michael Ditton
Abundance in Action Podcast co-producers and co-hosts
