#021: Emails Getting Ignored? Fix Your Email Marketing to Sell More with Nick McHenry

Retail is evolving, but one thing remains constant: the power of customer connection.

In this episode, Cathy sits down with Nick McHenry from OneShop to explore how retailers can strengthen relationships through email marketing, a tool that’s far from outdated.

They break down why personalized emails are more relevant than ever, how to boost open rates, and why email automation can be a game-changer for both small and growing retail businesses. Plus, they dive into the rising impact of AI marketing and how it can enhance but not replace the human side of retail communication.

What You’ll Learn:

• Why email marketing is still one of the most powerful tools for retailers
• The role of storytelling in boosting customer engagement
• How email automation improves efficiency and drives results
• The importance of personalized emails in creating customer loyalty
• How AI marketing can enhance personalization without losing authenticity

Key Takeaways:

• [06:42] Why community-building is crucial in modern retail.
• [14:36] How to craft emails that convert and build an emotional connection with customers.
• [26:45] The role of AI in retail marketing and its impact on consumer psychology.

Resources Mentioned:

• Listen to episode 11 for 5 Ways to Grow Your Email List and turn subscribers into loyal customers!
• Connect with Nick: Check out his LinkedIn and website for expert insights on retail marketing.
• Learn how to scale your retail business with our free training: 3 Steps to Maximize Profit & Reduce Overwhelm.
• Already know you’d like to partner with RETAILMavens? Apply for a game plan call here.

Your Millie Moment:

• Audit your email strategy are your emails truly personalized and engaging?
• Test increasing your send frequency, and monitor open rates and customer engagement.
• Try out AI tools to streamline email automation without losing the personal touch.

Have questions? Reach out via email!

Share this episode with a fellow store owner and help them tackle cash flow challenges!

Connect with ambitious store owners in the Richer Retailer Facebook Group.

Email marketing isn’t just alive, it’s thriving. With the right tools, mindset, and strategies, you can build powerful, lasting customer connections that drive growth. Stay consistent, lead with heart, and turn your inbox into your most effective business asset.