#1 - Welcome to a brand new podcast about people & businesses that do things differently

Standing Apart is a new podcast, hosted by Nigel Ridpath. The show focuses on the theme of differentiation - both personally and in a business sense.

Episode 1 is an introduction to the show and features a discussion about Jaguar's new branding, some of the key areas to look at when differentiating your business and a rant about terrible copywriting.