In this episode of Expert In You, Ann Carden hosts Don Lazzari, a seasoned sales expert and author of Sales Secrets Revealed. Don shares insights from his entrepreneurial journey and offers a fresh perspective on how sales strategies have evolved. 💼✨
🤝 Harness the power of speaking engagements and referrals to grow your business while navigating the challenges of modern sales.
🧠 Understand client motivations and craft refined sales messages that resonate and drive results.
🎯 Master techniques to...
In this episode of Expert In You, Ann Carden hosts Don Lazzari, a seasoned sales expert and author of Sales Secrets Revealed. Don shares insights from his entrepreneurial journey and offers a fresh perspective on how sales strategies have evolved. 💼✨
🤝 Harness the power of speaking engagements and referrals to grow your business while navigating the challenges of modern sales.
🧠 Understand client motivations and craft refined sales messages that resonate and drive results.
🎯 Master techniques to engage prospects effectively, build trust with storytelling, and shorten sales cycles.
🔥 Fuel your success with enthusiasm. Don explains how to maintain energy and passion, even in challenging sales environments.
Whether you’re a solopreneur, consultant, or entrepreneur, this conversation is packed with actionable strategies to help you adapt, thrive, and close more deals. 🚀
🎧 Tune in to Episode 266 now and take your sales skills to the next level!
Don Lazzari is the President of Delivering Value, a sales performance consulting firm dedicated to empowering entrepreneurs and organizations to sell more effectively and build high-performing sales teams that drive sustainable growth. Since 2010, Don has partnered with businesses across industries, including software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.
New Book:
Don’s latest book, Entrepreneurs’ Sales Secrets Revealed, is a treasure trove of proven sales strategies and insights. Drawing from 15 years of success stories, the book curates actionable knowledge that entrepreneurs have utilized to grow their companies.
Educational Background:
• MBA from the University of Pittsburgh Katz Graduate School of Business
• Bachelor of Arts in Writing from the University of Pittsburgh
Don combines his expertise in sales with his passion for helping entrepreneurs achieve scalable growth, making him a sought-after consultant and thought leader in the field.
Learn more about Don Lazzari:
🌐 Website: https://www.deliveringvalue.com/
🔗 LinkedIn: https://www.linkedin.com/in/don-lazzari/
(0:00) Introduction to Expert In You and Don Lazari
(1:44) Don Lazari's journey into sales and entrepreneurship
(4:51) Utilization and purpose of "Sales Secrets Revealed"
(6:55) Evolution of sales: Speaking engagements and referrals
(9:03) Adapting to changes in the sales and marketing landscape
(11:38) Tackling modern sales challenges and consensus building
(14:24) Embracing virtual business and online operations
(17:03) Sales strategies for solopreneurs
(18:05) Handling risk perception and client questioning techniques
(19:47) Understanding the client's compelling reason to buy
(22:24) Refining your sales message and client decision criteria
(24:48) Sponsor: Expert In You Magazine
(25:33) Maintaining engagement with prospects
(27:01) Strategies for shortening the sales cycle
(29:37) Leveraging storytelling to build credibility
(31:34) The role of enthusiasm in successful sales
(34:30) Guidance for new or struggling sales consultants
(38:11) Viewing sales as a continuous journey and craft
(40:51) Aligning delivery with sales promises
(41:01) Promoting Don Lazari's book and services
(43:30) Episode conclusion and audience call to action
