Episode 132: The Challenger Brand

Zaib draws a comparison between two really interesting and different challenger brands All Elite Wrestling (AEW) & Pakistan Tehreek Insaaf (PTI) under the leadership of their dominant bosses Tony & Imran Khan.

Zaib argues that having a challenger brand comes with its responsibilities and the brand has to walk a really tightrope when it comes to maintaining and sustaining a challenge. Why? Because when the incumbent can afford a misstep, the challenger cannot as their missteps only make the status quo more powerful and credible

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