How to Build a High-Converting Roofing Website With Chris - Roofer Growth Hacks - Season 4 Episode 1

Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wasting ad spend.

Chris Hunter explains why platform choice (hello, WordPress), page architecture (Home, About, Services + City Pages, Locations, Contact), and on-page trust signals matter more than ever. You’ll also learn how FAQs and competitor analysis reveal gaps you can fix fast for better visibility and conversion.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:55] - Intro

[00:56 - 05:40] - Understanding High Conversion Websites

[05:41 - 08:58] - The 4R Pillar System for Marketing

[08:59 - 20:52] - Building a High Conversion Website

[20:53 - 33:58] - Key Elements of a High Conversion Website

[33:59 - 34:56] - Tips and Tricks for Website Optimization

[34:57 - 35:56] - Website Speed and Optimization

[35:57 - 38:24] - The Importance of Tracking and Testing

[38:25 - 40:22] - A/B Testing for Better Conversions

[40:23 - 41:44] - Making Contact Easy for Customers

[41:45 - 43:40] - Revamping Your Website

[43:41 - 45:37] - Utilizing AI and Chatbots

[45:38 - 46:36] -Self-Service Options for Customers

[46:37 - 48:04] - Standing Out in the Market

[48:05 - 1:06:21] - Live Website Review

[01:06:22 - 01:10:12] - Episode Wrap Up & Key Takeaways

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

RoofingSites: https://www.roofingsites.com/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Free Book - https://go.roofingsites.com/

Let us help - https://www.roofingsites.com/schedule/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites