Brand Loyalty is Dead with Mary Ann O’Brien

Once again the Business News Hour took part in the American Marketing Association - Iowa Chapter Experience where over 120 business owners, marketers, agency types came together for a full day of learning. Topics ranged from content to branding to communication and more. Here we sit down with Mary Ann Riley from OBI Creative based in Omaha to talk about her keynote address, "Brand Loyalty is...Dead". Some great thoughts here...enjoy! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.