No Copy, Pure Marketing w/ the Phillies

Copy can get in the way, especially with billboards. People are smarter than we give them credit. But why should they care? 

 

On today's episode, we sit down with Brendan Quinn, the Creative Director behind the Phillies' recent billboard campaign, on simplifying and marketing to the senses.

 

More on the campaign: https://musebycl.io/sports/phillies-welcome-back-baseball-sublime-copy-less-billboards

 

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