83. Food Brokerage, CPG’s and Grocery insights with Jordan James Rogers

Jordan has over 14 years of CPG experience with 7 as the Founder & CEO of The Lloyd James Group - North America's first plant based food brokerage (acquired by the Very Good Food Co.)

Since 2021 Jordan has led Very Goods Canadian Wholesale sales team and secured distribution in over 1000 Canadian retail locations. 

Jordan sits on numerous boards and is currently the President of the Vancouver Food Executives Club.

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Founded in 2016 by James Davidson and Tania Friesen. The Very Good Butchers began selling their products at a local farmers market on Denman Island, BC in early 2016. James and Tania met Mitchell Scott and hired him for a business operations and marketing position in hopes of growing the company.

The Very Good Butchers officially opened up their restaurant, vegan butcher shop, and production facility at the Victoria Public Market in Victoria in 2017 becoming the first vegan butcher shop to open up in western Canada. 

After a successful Crowdfunding campaign and Dragon's Den Appearance the company rapidly grew, eventually raising more than $4 million in an IPO on the CSE in June 2020. James and Mitchell have recently stepped down from the company with Parimal Rana announced as the new CEO. Rana was previously VP of Operations and Food Safety before moving into the CEO role.

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Web: https://www.verygoodbutchers.com/ 

Web: https://www.lloydjames.ca/ 

IG: @theverygoodbutchers 

LinkedIn: Jordan James Rogers

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