This week's episode of The New Marketing Show we talk about how business owners get caught up chasing the wrong metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money. Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics.
Key Takeaways:
BONUS CONTENT: Effective vs. Efficient
BONUS CONTENT: What is “Results Bias?”
BONUS CONTENT: Transitioning from IGTV to Reels
BONUS CONTENT: Generating Business Reviews
BONUS CONTENT: A Year Into the Pandemic - Update
BONUS CONTENT: The Best Ways to Handle Client Requests
BONUS CONTENT: Keeping Your Website Up, Online, and Healthy
BONUS CONTENT: Let’s Talk Problem Solving & Over-Engineering
BONUS CONTENT: Evaluating Projects for Your Clients
BONUS CONTENT: How to Vet Digital Marketing “Experts”
BONUS CONTENT: Being Authentic on Social Media
BONUS CONTENT: Influencers vs. Ambassadors
BONUS CONTENT: Charging Clients Accordingly for What You Do
BONUS CONTENT: The Value of Site Architecture
BONUS CONTENT: How Do Websites Work? 3 Things to Know
BONUS CONTENT: Which Conversions Should You Prioritize on Social Media?
BONUS CONTENT: Various Ways to Repurpose Content
BONUS CONTENT: Double Down on Content!
BONUS CONTENT: Always Stick Together as a Team
BONUS CONTENT: Support Small Business!
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