This week's episode of The New Marketing Show we talk about how business owners get caught up chasing the wrong metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money. Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics.
Key Takeaways:
BONUS CONTENT: Feeling Overwhelmed? You’re Not Alone.
BONUS CONTENT: Maintaining Your Brick-and-Mortar's Online Presence
BONUS CONTENT: How Will You Continue to Garner Support After Quarantine?
BONUS CONTENT: What Has Your Business Learned During Quarantine?
BONUS CONTENT: Consider What You Say & How You Say It
BONUS CONTENT: Lead Generation: Quality vs. Quantity
BONUS CONTENT: Pivoting Your Business Due to COVID-19
BONUS CONTENT: The Power of Communication & Content
BONUS CONTENT: Preparing for a Clean Handoff to Clients
BONUS CONTENT: How Is Your Team Coping?
BONUS CONTENT: Retaining Clients During Shutdown
BONUS CONTENT: Donor Fatigue
Let's Talk Blue Ocean Strategy for Small Businesses [Episode #55]
BONUS CONTENT: Is Your Business Fighting Wars, Battles or Bar Fights?
BONUS CONTENT: Stop Doing What’s Not Working, and Try Something New
5 Key Points for Staying Power [Episode #112]
BONUS CONTENT: The Value of People-to-People (P2P) Marketing
BONUS CONTENT: Optimization & Conversion
Why Content Marketing And Why Now More Than Ever [Episode #111]
BONUS CONTENT: Taking Time to Evaluate Your Business
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