Should the eCommerce function for large global enterprises be centralized?

This week, Andy & Brian talk about whether large, complex, global enterprises should centralize their digital operations, and how to think about that decision.

They dig into 4 areas:

1) To what extent the market is dominated by local preferences and behaviors

2) What are the service components of the business?

3) What are the fulfillment requirements?

4) Where is talent located?