“If you want to be known for some type of social change and social impact, what does that look like for you?”
In recent years especially, we’ve watched as major corporations use their profiles and platforms to bring attention to key issues affecting our world. To help promote climate justice, U.S. clothing brand Patagonia contributes 1% of their profits to organizations working to save the environment. American ice cream manufacturer Ben & Jerry’s adorns the walls of its headquarters with information on U.S. voting laws. P&G (Procter & Gamble) has launched campaigns promoting gender equality and helping to eradicate stereotypes.
You, too, are a brand, and as a female leader you have an unrivaled power to affect social change. Yet, many women keep the causes they’re most passionate about to themselves. On today’s episode, Robbin offers a series of tips for engaging in your own personal brand activism. She explains how to let the world know more about your cause, strengthen your professional association to it, amplify your voice, and deal with the inevitable criticism you’ll receive when you do.
Take a stand with your brand. Not only will you experience a deeper sense of purpose and meaning in your life but you’ll raise awareness around what deeply matters to you.
Quotes
Links
Patagonia Climate Justice: https://www.patagonia.com/actionworks/campaigns/climate-justice-is-social-justice/
Ben & Jerry’s - Silence Is Not An Option
https://www.benjerry.com/about-us/media-center/dismantle-white-supremacy
Together, We Can Reimagine Criminal Justice Reform
https://www.benjerry.com/values/issues-we-care-about/justice-remixd.html
P&G - The Best Men Can Be
https://gillette.com/en-us/about/the-best-men-can-be
https://us.pg.com/lgbtq-visibility/
Widen the Screen
https://www.youtube.com/watch?v=PUHop5i8-f4
#WeSeeEqual
https://in.pg.com/gender-equality/
Run Like a Girl
https://www.youtube.com/results?search_query=P%26G+like+a+girl
Connect with Robbin Jorgensen (She/Her):
Website: https://womenignitingchange.com
LinkedIn: https://www.linkedin.com/company/women-igniting-change/
LinkedIn: https://www.linkedin.com/in/robbinjorgensen/
Facebook: https://www.facebook.com/robbin.jorgensen/
Podcast production and show notes provided by HiveCast.fm