AI and the future of search marketing

Since our last podcast, the hype around chatbots has been growing with Microsoft and Google drawing up the battle lines with plans to integrate AI into their search algorithms.

There is no doubt that AI could prove a game changer for search. Rather than the list of urls we're used to seeing, AI could to provide information in a more natural way, presenting both opportunities and challenges for those looking to promote their businesses via search.

In this podcast we discuss what impact is this going to have on traditional Search marketing. We also consider how we think it's all going to ultimately unfold?