How To Help Those Last-Minute Male Shoppers in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

I love today. Today is the day the guys finally come out and decide, Hey, I should get something because Christmas is almost here. And the one thing that they do is, while they procrastinate, they need help from you. You know, when they're just starting thinking of shopping, you need to be able to limit their choices, be able to talk about how they can buy it and return it. Don't just settle for a gift card. Give them something that they can actually give and be unwrapped. Because all you're doing today is helping men be a hero to their families. And you know what? They'll spend more to be that hero.

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