Discipline: Key to Agency Growth - Jeremy Durant - Agencies That Build #023

Jeremy Durant is the Business Principal at Bop Design, a marketing communications agency dedicated to assisting companies and organizations in developing their brand through effective design and integrated marketing systems.

Takeaways

• In terms of development, cost, and quality, working with outsourced companies is beneficial. It's as simple as taking those cost savings and passing them along to your customer.
• It is simpler to retain employees when you are not overly aggressive in terms of growth; it is preferable to keep things moderate, steady, and disciplined.
• “There's a perception. If you have an office, that means you're more established.” - Jeremy
• When you’re starting out as an agency it's crucial to concentrate on variable costs as much as possible.
• From a growth perspective, an average of 150,000 to 200,000 in revenue per employee is a good starting point for a web design agency.
• While working with an outsourced or an offshore company, any task or skill that you're outsourcing requires you to have employees on your team that have the same skills.

Links:

• LinkedIn - https://www.linkedin.com/in/jeremydurant/

• Bop Design - https://www.linkedin.com/company/bop-design/

 

 Busted Myths:

• Entering a saturated market is bad news, especially when you're coming from a different background.